STARTUP MASTERPLAN
Turn raw business ideas into clear action plans
The only business plan generator built to find & solve your customers' real pains, not to impress investors
Ready in 15 minutes
100% custom-built for YOUR idea
Built for bootstrapped founders not afraid to get painfully specific
Traditional business plans are obsessed with product & visuals
Traditional business plans are obsessed with product & visuals
Smasher isn't here to impress investors or please your ego. Only to give you answers for the hard questions in your business, starting with the foundation – your target audience.
No buzzwords, pitch deck puffery, growth hacking or 3-year schemes to conquer the moon.
Smasher isn't here to impress investors or please your ego. Only to give you answers for the hard questions in your business, starting with the foundation – your target audience.
No buzzwords, pitch deck puffery, growth hacking or 3-year schemes to conquer the moon.
WHY SMASHER
How we're different
Painful insights today for pain-free tomorrow
Bootstrap focus
We want to level the playing field, no $550/hr consultants required.
No dumb mistakes
It's cool to know what to do. But knowing what NOT to do is just as powerful.
No overthinking
Bring on the must-haves, not nice-to-haves. Nothing you don't need here.
No sugarcoating
We don't take your idea at face value. If it sucks, we'll do our best to expose that.
Flashy 5-minute presentations? Not our thing.
Our plans don't care about cute visuals, only your customer, their pain, and how to solve it, in insane detail. For some, it may even be too much.
Our plans don't care about cute visuals, only your customer, their pain, and how to smash it, in insane detail. For some, it may even be too much.
"I’m about 25% through and so far so good. It’s really thorough. I’ll definitely come back with some better feedback when I finish reviewing it. Hopefully tomorrow"
A customer we asked for feedback, before disappearing forever
"I’m about 25% through and so far so good. It’s really thorough. I’ll definitely come back with some better feedback when I finish reviewing it. Hopefully tomorrow"
A customer we asked for feedback, before disappearing forever
And here's what our... more determined customers say
HOW IT WORKS
Get the answers to get started today
1
Answer 5 questions about your business idea
2
Chill for 15 minutes as we deconstruct it down to the last bolt
3
Get your 100% personalized plan. Then actually read it.
4
Start building your thing, knowing the full picture. Or avoid a costly mistake.
FEATURES
What we brainstorm
What we brainstorm
Target Audience
Fears, frustrations, goals & phsychographics. Personas, natural habitat, objections and more.
Target Audience
Fears, frustrations, goals & phsychographics. Personas, natural habitat, objections and more.
Strategic Positioning
Your product's nemesis & value propostion. Ways to turn it into a movement and brand identity to fit.
Strategic Positioning
Your product's nemesis & value propostion. Ways to turn it into a movement and brand identity to fit.
Product Planning
How to nail down your MVP and features to ditch. Core user flow, milestones and mistakes to avoid.
Product Planning
How to nail down your MVP and features to ditch. Core user flow, milestones and mistakes to avoid.
1-page Marketing Plan
Your customer's journey from unaware to 'ready to buy'. Launch strategies, lead magnets & more.
1-page Marketing Plan
Your customer's journey from unaware to 'ready to buy'. Launch strategies, lead magnets & more.
People & Money
What it will take and how to make do with the money and skills you already have.
People & Money
What it will take and how to make do with the money and skills you already have.
Risks
What to avoid at all costs. Market, business model & regulatory hurdles on the horizon.
Risks
What to avoid at all costs. Market, business model & regulatory hurdles on the horizon.
What If?
Alternative audiences, products and counterintuitive moves. Because there's more than 1 path.
What If?
Alternative audiences, products and counterintuitive moves. Because there's more than 1 path.
"Why do I even need a business plan in 2024?"
Glad you asked, there's MUCH more than meets the eye
Our plans don't care about cute visuals, only your customer, their pain, and how to smash it, in insane detail. For some, it may even be too much.
Pain validation
Avoid solving the wrong problem for the wrong people
Pain validation
Avoid solving the wrong problem for the wrong people
Pain validation
Avoid solving the wrong problem for the wrong people
Execution Clarity
Map out your next steps and prioritize what truly matters for traction
Execution Clarity
Map out your next steps and prioritize what truly matters for traction
Execution Clarity
Map out your next steps and prioritize what truly matters for traction
Competitive Edge
Understand your unique value proposition in a crowded market
Competitive Edge
Understand your unique value proposition in a crowded market
Competitive Edge
Understand your unique value proposition in a crowded market
Lean & Focused MVP
Avoid overthinking, overengineering & wasting time with unneeded features
Lean & Focused MVP
Avoid overthinking, overengineering & wasting time with unneeded features
Lean & Focused MVP
Avoid overthinking, overengineering & wasting time with unneeded features
Launch Strategy
Forget "build it and they will come", get a clear go-to-market plan instead
Launch Strategy
Forget "build it and they will come", get a clear go-to-market plan instead
Launch Strategy
Forget "build it and they will come", get a clear go-to-market plan instead
Mistake Avoidance
Spot potential pitfalls before they become costly setbacks
Mistake Avoidance
Spot potential pitfalls before they become costly setbacks
Mistake Avoidance
Spot potential pitfalls before they become costly setbacks
Monetization Clarity
Pinpoint the revenue models that work for you AND your customers
Monetization Clarity
Pinpoint the revenue models that work for you AND your customers
Monetization Clarity
Pinpoint the revenue models that work for you AND your customers
Content Goldmine
Get dozens of content topic ideas right from the plan itself. Just wait till you see your Target Audience section
Content Goldmine
Get dozens of content topic ideas right from the plan itself. Just wait till you see your Target Audience section
Content Goldmine
Get dozens of content topic ideas right from the plan itself. Just wait till you see your Target Audience section
BEHIND THE SCENES
How we do it
Best in class prompts
This is not "ChatGPT, write me a business plan". We're here to get answers, not verbosity.
Powerful automations
We developed an insane 30-step algorithm that makes multiple AIs and tools seamlessly work together so you only get the best outputs.
True personalization
We don't just use fun facts about your business to tweak a thing or two. Each plan is one-of-a-kind from the ground up.
PLANS
Pricing
Flexible options for every use case.
One
$9
$9
$9
One custom plan
One custom plan
Full analysis
Full analysis
15-minute delivery
15-minute delivery
Expires in 1 year
Expires in 1 year
One user
One user
Ten
Most popular
Most popular
$29
$29
$29
10 plans
10 plans
Full analysis
Full analysis
15-minute delivery
15-minute delivery
Expires in 1 year
Expires in 1 year
One user
One user
Agency
$499
$499
$499
/once
/once
/once
50 plans
50 plans
Full Analysis
Full Analysis
15-minute delivery
15-minute delivery
Resale permitted
Resale permitted
Expires in 1 year
Expires in 1 year
Personal onboarding
Personal onboarding
FAQs
What to expect and not to expect from Smasher
Who is Smasher for?
We built our business plan generator so boostrapped entrepreneurs can get a headstart with business ideas on par with venture-backed startups, at a fraction of the price. It's also well-suited for solopreneurs and creators who want to build a successful product fast.
Who is Smasher NOT for?
If you only care about the product or about a business plan as a fancy presentation, Smasher is a bad fit. If you're looking for a silver bullet, a plan you can read in 5 minutes and implement in a day, this is NOT it. It won't do the work for you but it can give you high-quality ideas that will help your product and marketing have a much better shot at success.
How exactly Smasher will help me?
It will help you figure out the fundamentals of your business idea, starting with the target audience and positioning. It can cut research and planning time before you can start building by orders of magnitude. If Smasher doesn't kill your idea, it'll make it much stronger.
Do I even need a business plan today?
No, you don't need a traditional product-obsessed business plan with useless multiyear projections. Yes, you do need a practical action plan so you avoid wasting time as you pursue unvalidated dead-end ideas in all the wrong ways.
How long are Smasher Plans?
10 minutes to skim, up to an hour to read carefully, easily weeks and months to implement. Look, we fine-tuned our AIs so there are no wasted words but this plan will not skimp on quality of ideas. We want you to be ready, not just check a box that you did "some" planning.
Is there a trial?
No, we do not have a free tier for the business plan generator.
But please feel free to check out our demo or use our 100% free MVP Machine to get a napkin sketch for your business idea in just 15 seconds. Get back to Smasher if you want better, bigger, more.
FAQs
What to expect and not to expect from Smasher
Who is Smasher for?
We built our business plan generator so boostrapped entrepreneurs can get a headstart with business ideas on par with venture-backed startups, at a fraction of the price. It's also well-suited for solopreneurs and creators who want to build a successful product fast.
Who is Smasher NOT for?
If you only care about the product or about a business plan as a fancy presentation, Smasher is a bad fit. If you're looking for a silver bullet, a plan you can read in 5 minutes and implement in a day, this is NOT it. It won't do the work for you but it can give you high-quality ideas that will help your product and marketing have a much better shot at success.
How exactly Smasher will help me?
It will help you figure out the fundamentals of your business idea, starting with the target audience and positioning. It can cut research and planning time before you can start building by orders of magnitude. If Smasher doesn't kill your idea, it'll make it much stronger.
Do I even need a business plan today?
No, you don't need a traditional product-obsessed business plan with useless multiyear projections. Yes, you do need a practical action plan so you avoid wasting time as you pursue unvalidated dead-end ideas in all the wrong ways.
How long are Smasher Plans?
10 minutes to skim, up to an hour to read carefully, easily weeks and months to implement. Look, we fine-tuned our AIs so there are no wasted words but this plan will not skimp on quality of ideas. We want you to be ready, not just check a box that you did "some" planning.
Is there a trial?
No, we do not have a free tier for the business plan generator.
But please feel free to check out our demo or use our 100% free MVP Machine to get a napkin sketch for your business idea in just 15 seconds. Get back to Smasher if you want better, bigger, more.
FAQs
What to expect and not to expect from Smasher
Who is Smasher for?
We built our business plan generator so boostrapped entrepreneurs can get a headstart with business ideas on par with venture-backed startups, at a fraction of the price. It's also well-suited for solopreneurs and creators who want to build a successful product fast.
Who is Smasher NOT for?
If you only care about the product or about a business plan as a fancy presentation, Smasher is a bad fit. If you're looking for a silver bullet, a plan you can read in 5 minutes and implement in a day, this is NOT it. It won't do the work for you but it can give you high-quality ideas that will help your product and marketing have a much better shot at success.
How exactly Smasher will help me?
It will help you figure out the fundamentals of your business idea, starting with the target audience and positioning. It can cut research and planning time before you can start building by orders of magnitude. If Smasher doesn't kill your idea, it'll make it much stronger.
Do I even need a business plan today?
No, you don't need a traditional product-obsessed business plan with useless multiyear projections. Yes, you do need a practical action plan so you avoid wasting time as you pursue unvalidated dead-end ideas in all the wrong ways.
How long are Smasher Plans?
10 minutes to skim, up to an hour to read carefully, easily weeks and months to implement. Look, we fine-tuned our AIs so there are no wasted words but this plan will not skimp on quality of ideas. We want you to be ready, not just check a box that you did "some" planning.
Is there a trial?
No, we do not have a free tier for the business plan generator.
But please feel free to check out our demo or use our 100% free MVP Machine to get a napkin sketch for your business idea in just 15 seconds. Get back to Smasher if you want better, bigger, more.
Don't build a house of cards. Start with solid answers instead
