STARTUP MASTERPLAN

Turn raw business ideas into clear action plans

The only business plan generator built to find & solve your customers' real pains, not to impress investors

Ready in 15 minutes

100% custom-built for YOUR idea

Built for bootstrapped founders not afraid to get painfully specific

A black-and-yellow illustration of a person at a desk, drawing in an oversized notebook
A black-and-yellow illustration of a person at a desk, drawing in an oversized notebook
A black-and-yellow illustration of a person at a desk, drawing in an oversized notebook

Traditional business plans are obsessed with product & visuals

Traditional business plans are obsessed with product & visuals

Masterplan isn't here to impress investors or please your ego. Only to give you answers for the hard questions in your business, starting with the foundation – your target audience.

No buzzwords, pitch deck puffery, growth hacking or 3-year schemes to conquer the moon.

Masterplan isn't here to impress investors or please your ego. Only to give you answers for the hard questions in your business, starting with the foundation – your target audience.

No buzzwords, pitch deck puffery, growth hacking or 3-year schemes to conquer the moon.

An illustration of guy sitting in a pile of golden coins and bags of money
An illustration of guy sitting in a pile of golden coins and bags of money

WHY MASTERPLAN

How we're different

Painful insights today for pain-free tomorrow

Illustration of a home
Illustration of a home

Bootstrap focus

We want to level the playing field, no $550/hr consultants required.

Illustration of a shield
Illustration of a shield

No dumb mistakes

It's cool to know what to do. But knowing what NOT to do is just as powerful.

Illustration of a lock
Illustration of a lock

No overthinking

Bring on the must-haves, not nice-to-haves. Nothing you don't need here.

Illustration of a checkmark
Illustration of a checkmark

No sugarcoating

We don't take your idea at face value. If it sucks, we'll do our best to expose that.

Flashy 5-minute presentations? Not our thing.

Our plans don't care about cute visuals, only your customer, their pain, and how to solve it, in insane detail. For some, it may even be too much.

Our plans don't care about cute visuals, only your customer, their pain, and how to smash it, in insane detail. For some, it may even be too much.

Illlustration of a man with his eyes closed
Illlustration of a man with his eyes closed

"I’m about 25% through and so far so good. It’s really thorough. I’ll definitely come back with some better feedback when I finish reviewing it. Hopefully tomorrow"

A customer we asked for feedback, before disappearing forever

"I’m about 25% through and so far so good. It’s really thorough. I’ll definitely come back with some better feedback when I finish reviewing it. Hopefully tomorrow"

A customer we asked for feedback, before disappearing forever

And here's what our... more determined customers say

HOW IT WORKS

Get the answers to get started today

Man in tie on a rocket leaving Earth
Man in tie on a rocket leaving Earth
Man in tie on a rocket leaving Earth

1

Answer 5 questions about your business idea

2

Chill for 15 minutes as we deconstruct it down to the last bolt

3

Get your 100% personalized plan. Then actually read it.

4

Start building your thing, knowing the full picture. Or avoid a costly mistake.

FEATURES

What we brainstorm

What we brainstorm

Target Audience

Fears, frustrations, goals & phsychographics. Personas, natural habitat, objections and more.

Target Audience

Fears, frustrations, goals & phsychographics. Personas, natural habitat, objections and more.

Strategic Positioning

Your product's nemesis & value propostion. Ways to turn it into a movement and brand identity to fit.

Strategic Positioning

Your product's nemesis & value propostion. Ways to turn it into a movement and brand identity to fit.

Product Planning

How to nail down your MVP and features to ditch. Core user flow, milestones and mistakes to avoid.

Product Planning

How to nail down your MVP and features to ditch. Core user flow, milestones and mistakes to avoid.

1-page Marketing Plan

Your customer's journey from unaware to 'ready to buy'. Launch strategies, lead magnets & more.

1-page Marketing Plan

Your customer's journey from unaware to 'ready to buy'. Launch strategies, lead magnets & more.

People & Money

What it will take and how to make do with the money and skills you already have.

People & Money

What it will take and how to make do with the money and skills you already have.

Risks

What to avoid at all costs. Market, business model & regulatory hurdles on the horizon.

Risks

What to avoid at all costs. Market, business model & regulatory hurdles on the horizon.

What If?

Alternative audiences, products and counterintuitive moves. Because there's more than 1 path.

What If?

Alternative audiences, products and counterintuitive moves. Because there's more than 1 path.

"Why do I even need a business plan in 2024?"

Glad you asked, there's MUCH more than meets the eye

Our plans don't care about cute visuals, only your customer, their pain, and how to smash it, in insane detail. For some, it may even be too much.

Pain validation

Avoid solving the wrong problem for the wrong people

Pain validation

Avoid solving the wrong problem for the wrong people

Pain validation

Avoid solving the wrong problem for the wrong people

Execution Clarity

Map out your next steps and prioritize what truly matters for traction

Execution Clarity

Map out your next steps and prioritize what truly matters for traction

Execution Clarity

Map out your next steps and prioritize what truly matters for traction

Competitive Edge

Understand your unique value proposition in a crowded market

Competitive Edge

Understand your unique value proposition in a crowded market

Competitive Edge

Understand your unique value proposition in a crowded market

Lean & Focused MVP

Avoid overthinking, overengineering & wasting time with unneeded features

Lean & Focused MVP

Avoid overthinking, overengineering & wasting time with unneeded features

Lean & Focused MVP

Avoid overthinking, overengineering & wasting time with unneeded features

Launch Strategy

Forget "build it and they will come", get a clear go-to-market plan instead

Launch Strategy

Forget "build it and they will come", get a clear go-to-market plan instead

Launch Strategy

Forget "build it and they will come", get a clear go-to-market plan instead

Mistake Avoidance

Spot potential pitfalls before they become costly setbacks

Mistake Avoidance

Spot potential pitfalls before they become costly setbacks

Mistake Avoidance

Spot potential pitfalls before they become costly setbacks

Monetization Clarity

Pinpoint the revenue models that work for you AND your customers

Monetization Clarity

Pinpoint the revenue models that work for you AND your customers

Monetization Clarity

Pinpoint the revenue models that work for you AND your customers

Content Goldmine

Get dozens of content topic ideas right from the plan itself. Just wait till you see your Target Audience section

Content Goldmine

Get dozens of content topic ideas right from the plan itself. Just wait till you see your Target Audience section

Content Goldmine

Get dozens of content topic ideas right from the plan itself. Just wait till you see your Target Audience section

BEHIND THE SCENES

How we do it

Best in class prompts

This is not "ChatGPT, write me a business plan". We're here to get answers, not verbosity.

Powerful automations

We developed an insane 30-step algorithm that makes multiple AIs and tools seamlessly work together so you only get the best outputs.

True personalization

We don't just use fun facts about your business to tweak a thing or two. Each plan is one-of-a-kind from the ground up.

A person presenting on a whiteboard
A person presenting on a whiteboard
A person presenting on a whiteboard

PLANS

Pricing

Flexible options for every use case.

One

$49

$49

$49

One custom plan

One custom plan

Web app access

Web app access

15-minute delivery

15-minute delivery

Expires in 1 year

Expires in 1 year

One user

One user

Ten

Most popular

Most popular

$129

$129

$129

10 plans

10 plans

Web app access

Web app access

15-minute delivery

15-minute delivery

Expires in 1 year

Expires in 1 year

One user

One user

Agency

$499

$499

$499

/once
/once
/once

50 plans

50 plans

Web app access

Web app access

15-minute delivery

15-minute delivery

Resale permitted

Resale permitted

Expires in 1 year

Expires in 1 year

5 seats

5 seats

FAQs

What to expect and not to expect from Masterplan

Who is Masterplan for?

We built our action plan generators so boostrapped entrepreneurs and creators can get a headstart on par with venture-backed startups, at a fraction of the price. It's also well-suited for solopreneurs and creators who want to build a successful product fast.

Who is Masteplan NOT for?

If you only care about the product or about a business plan as a fancy presentation, Masterplan is a bad fit. If you're looking for a silver bullet, a plan you can read in 5 minutes and implement in a day, this is NOT it. It won't do the work for you but it CAN give you high-quality ideas that will help your product and marketing have a much better shot at success.

How exactly will Masterplan help me?

It will help you figure out the fundamentals of your idea, starting with the target audience and positioning. It can cut research and planning time by orders of magnitude. If Masterplan doesn't kill your idea, it'll make it much stronger.

Do I even need a plan?

No, you don't need a traditional product-obsessed business plan with useless multiyear projections. Yes, you do need a practical action plan so you avoid wasting time as you pursue unvalidated dead-end ideas in all the wrong ways.

How long are the plans?

10 minutes to skim, up to an hour to read carefully, easily weeks and months to implement. Look, we fine-tuned our AIs so there are no wasted words but this plan will not skimp on quality of ideas. We want you to be ready, not just check a box that you did "some" planning.

Is there a trial?

No, we do not have a free tier.

But please feel free to check out our our 100% free MVP Machine to get a napkin sketch for your idea in just 15 seconds. Get back to Masterplan if you want better, bigger, more.

FAQs

What to expect and not to expect from Masterplan

Who is Masterplan for?

We built our action plan generators so boostrapped entrepreneurs and creators can get a headstart on par with venture-backed startups, at a fraction of the price. It's also well-suited for solopreneurs and creators who want to build a successful product fast.

Who is Masteplan NOT for?

If you only care about the product or about a business plan as a fancy presentation, Masterplan is a bad fit. If you're looking for a silver bullet, a plan you can read in 5 minutes and implement in a day, this is NOT it. It won't do the work for you but it CAN give you high-quality ideas that will help your product and marketing have a much better shot at success.

How exactly will Masterplan help me?

It will help you figure out the fundamentals of your idea, starting with the target audience and positioning. It can cut research and planning time by orders of magnitude. If Masterplan doesn't kill your idea, it'll make it much stronger.

Do I even need a plan?

No, you don't need a traditional product-obsessed business plan with useless multiyear projections. Yes, you do need a practical action plan so you avoid wasting time as you pursue unvalidated dead-end ideas in all the wrong ways.

How long are the plans?

10 minutes to skim, up to an hour to read carefully, easily weeks and months to implement. Look, we fine-tuned our AIs so there are no wasted words but this plan will not skimp on quality of ideas. We want you to be ready, not just check a box that you did "some" planning.

Is there a trial?

No, we do not have a free tier.

But please feel free to check out our our 100% free MVP Machine to get a napkin sketch for your idea in just 15 seconds. Get back to Masterplan if you want better, bigger, more.

FAQs

What to expect and not to expect from Masterplan

Who is Masterplan for?

We built our action plan generators so boostrapped entrepreneurs and creators can get a headstart on par with venture-backed startups, at a fraction of the price. It's also well-suited for solopreneurs and creators who want to build a successful product fast.

Who is Masteplan NOT for?

If you only care about the product or about a business plan as a fancy presentation, Masterplan is a bad fit. If you're looking for a silver bullet, a plan you can read in 5 minutes and implement in a day, this is NOT it. It won't do the work for you but it CAN give you high-quality ideas that will help your product and marketing have a much better shot at success.

How exactly will Masterplan help me?

It will help you figure out the fundamentals of your idea, starting with the target audience and positioning. It can cut research and planning time by orders of magnitude. If Masterplan doesn't kill your idea, it'll make it much stronger.

Do I even need a plan?

No, you don't need a traditional product-obsessed business plan with useless multiyear projections. Yes, you do need a practical action plan so you avoid wasting time as you pursue unvalidated dead-end ideas in all the wrong ways.

How long are the plans?

10 minutes to skim, up to an hour to read carefully, easily weeks and months to implement. Look, we fine-tuned our AIs so there are no wasted words but this plan will not skimp on quality of ideas. We want you to be ready, not just check a box that you did "some" planning.

Is there a trial?

No, we do not have a free tier.

But please feel free to check out our our 100% free MVP Machine to get a napkin sketch for your idea in just 15 seconds. Get back to Masterplan if you want better, bigger, more.

Don't build a house of cards. Start with solid answers instead.

A person who has just finished building a house of cards
A person who has just finished building a house of cards
A person who has just finished building a house of cards