Small business essentials. Done by AI in minutes.

When I got my first business idea in 2020, I spent 2 months to write a business plan. That's MONTHS, Carl.

…only to toss it out the window the minute I finally started building the app (and finished it 2 years later).

But even though bootstrapped founders like me don't need a "traditional" business plan, we do need direction, a clear action plan and a bit of magic to beat the odds we face.

This is why I created Startup Masterplan and built in everything that truly matters for indie founders: speed, focus, simplicity, scrappiness, unconventional ideas and zero fluff.

Why am I up to the task?

Since 2021, I've worked on 7 products and buried 3. Apart from Masterplan, I've built Brick (fast planning for solopreneurs), Sito (minimal food diary & symptom tracker), and Unfile (doc to text conversion for AI APIs). I know how hard it is to start a new business and get clarity on what's truly important.

I've been working & experimenting with AIs, both user-facing and APIs, ever since ChatGPT saw the light of day in November 2022. I've learned from some of the biggest names in prompt engineering and I've personally crafted 27+ AI app features and written 450+ megaprompts (+ countless iterations) for my own business, other people's apps and personal productivity.